About us

About us

Starting 20 years ago, MIB Prodcom SRL has pledged to deliver quality food on the Romanian market.

In 1998 we started our own production, purchasing and modernizing the former Vegetable and Fruit Unit from Aiud (Alba County) and in 2002 we took the responsibility to lead away  Arovit brand, with the acquisition of the factory in Valea lui Mihai – an agricultural emblem of Bihor county.

Keeping a factory and a trademark that dates back more than 70 years on the Romanian market shows our honesty to loyal consumers of the brand Arovit.

Our vision is and was valued in Romania, a fact attested by the charts made over the years by the Chamber of Commerce and Industry of Romania, the National Council of Small and Medium Enterprises and by the Chamber of Commerce and Industry of Cluj County.

We are committed to take actions in the local communities where we are present, providing jobs for hundreds of people, as well as market sale for local farmer’s products.

Our everyday mission is to preserve the tradition and the Romanian taste in each product manufactured in our factories: Betarom Impex SRL Valea lui Mihai, Pektirom SRL Dej and Mib Prodcom SRL Aiud.


We proudly carry on our shoulders the tradition and history of this brand, making it part of our customer daily life.


The brand "Arovit" summarizes the six elements of a well-done job which remained until today our company values:
  • Advantageous
  • Responsibility
  • Operative
  • Vision
  • Involvement
  • Tradition